Brain Focus is formulated for adults seeking health benefits related to cognitive function, focus, and mental clarity. It is not suitable for children, pregnant or lactating women, or those with medical conditions without prior consultation with a healthcare professional.

Results may vary, but many users report increased focus and alertness within 30-60 minutes of consumption. Long-term cognitive health benefits may develop with consistent use.

Why are Heyday Essentials capsules yellow?

✓ First, Heyday Essentials vitamins & supplements are manufactured in Europe, which has the highest safety standards in the world.

✓ In 2022, the European Food Safety Authority (EFSA) banned titanium dioxide (E171 -- a white pigment widely used to make capsules, tablets and even food appear bright white), due to health concerns about safety as a food additive.

✓ Without titanium dioxide, manufacturers use natural colorants like yellow iron oxide or curcumin, resulting in most supplement capsules being yellow. These natural pigments are stable, safe, and consumer-friendly.

✓ The yellow color is a sign that the capsule used has no artificial whitening agents, are natural or plant-derived colorants, and aligned with EU's "clean label" movement for safer, more transparent products.