✓ First, Heyday Essentials vitamins & supplements are manufactured in Europe, which has the highest safety standards in the world.
✓ In 2022, the European Food Safety Authority (EFSA) banned titanium dioxide (E171 -- a white pigment widely used to make capsules, tablets and even food appear bright white), due to health concerns about safety as a food additive.
✓ Without titanium dioxide, manufacturers use natural colorants like yellow iron oxide or curcumin, resulting in most supplement capsules being yellow. These natural pigments are stable, safe, and consumer-friendly.
✓ The yellow color is a sign that the capsule used has no artificial whitening agents, are natural or plant-derived colorants, and aligned with EU's "clean label" movement for safer, more transparent products.
